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Google Ads Certifications

[ pass the test every time ]

Become an AD SCHOOL

'Certified Google Advertising Professional'

(digital advertising's highest certification)

 

 

 

The Certification Modules (included inside every SCHOOL) have a powerful goal: "master all aspects of Google Ads and get you officially certified at the same time".

 

These learning modules contain questions that have been adapted directly from official Google certification exams. So AD SCHOOL gives you a double win: you get to master the Google Ads topics while simultaneously passing the exam to earn your official Google Ads Certification.

 

And like everything else in AD SCHOOL you receive unlimited lifetime access to the certification modules and practice exams. That way when you have to renew your Google Ads Certification every year there's only one place to go to prepare for it.

Google Ads FUNDAMENTALS Certification

The 'Google Ads Fundamentals' exam module prepares you for the successful completion of this certification. These lessons will help you master the basic concepts of online advertising, especially as it relates to Google Ads.

 

What You Will Learn: benefits of online advertising; how to set up and manage a Google Ads campaign; how to measure and optimize a campaign's performance.

 

The Google Ads Fundamentals Certification is Google's official exam. It's also the first of 7 exams required to become an AD SCHOOL 'Certified Google Advertising Professional'.

LEARNING MODULES


  • Lesson 1: Understanding Value Of Online Ads
    Benefits of advertising | Google's advertising networks | Where your ads appear | How you pay

  • Lesson 2: Setting Up A Google Ads Campaign
    Choose campaign type | Target your audience | Set bids & budget | Create & structure ad groups

  • Lesson 3: Measuring & Optimizing Performance
    Tools to measure your results | Evaluate metrics that are relevant to your campaign | Optimize ads

PRACTICE EXAMS (Fundamentals)


  • Immediate feedback after each question

  • Correct answer identified and explained

  • Practice tests simulate the real exam

  • 65 questions, 90 minutes, 80% to pass

Google Ads SEARCH Certification

The 'Google Ads Search' exam module prepares you for the successful completion of this certification. These lessons focus on mastering the advanced advertising topics related to the Google Search Network.


What You Will Learn: recommended best practices for creating, managing, measuring, and optimizing Google Ads Search campaigns.


The Google Ads Search Certification is Google's official exam. It's also the second of 7 exams required to become an AD SCHOOL 'Certified Google Advertising Professional'.

LEARNING MODULES


  • Lesson 1: Set Up Search Network Campaign
    Proper account structure | About Quality Score | Ad campaign types | Keyword Match Types

  • Lesson 2: Showing Your Ads
    Ad Extensions | Negative keywords | Language & location targeting | Dynamic Search Ads

  • Lesson 3: Determine Your Bid & Budget
    Automated bid strategies | Bid adjustments | How budgets work | Ways to lower your costs

  • Lesson 4: Monitor - Measure - Optimize
    Evaluate ad performance | Conversion tracking | Ad rotation & frequency | Search Terms Report

PRACTICE EXAMS (Search)


  • Immediate feedback after each question

  • Correct answer identified and explained

  • Practice tests simulate the real exam

  • 100 questions, 120 minutes, 80% pass

Google Ads DISPLAY Certification

The 'Google Ads Display' exam module prepares you for the successful completion of this certification. In these lessons you will master advanced strategies for advertising on the Google Display Network.


What You Will Learn: how to create client branding campaigns; how to target different audiences; the various Display ad formats; measuring the performance of Display ads.


The Google Ads Display Certification is Google's official exam. It's also the third of 7 exams required to become an AD SCHOOL 'Certified Google Advertising Professional'.

LEARNING MODULES


  • Lesson 1: What Is Google Display Network?
    About the GDN | Where your ads appear | What are ad placements | Search vs Display

  • Lesson 2: Set Up Display Network Campaign
    About campaign settings | Bidding types | Display Planner | Responsive Display ads

  • Lesson 3: How To Reach A Target Audience
    All the different audience types | How to create audiences | Remarketing

  • Lesson 4: Measuring Success Of Campaigns
    Leads, sales, brand awareness | How to evaluate ad performance | Conversion Tracking

PRACTICE EXAMS (Display)


  • Immediate feedback after each question

  • Correct answer identified and explained

  • Practice tests simulate the real exam

  • 100 questions, 120 minutes, 80% pass

Google Ads VIDEO Certification

The 'Google Ads Video' exam module prepares you for the successful completion of this certification. With these lessons you will learn how to implement profitable video campaigns on YouTube, GDN, & partner websites.


What You Will Learn: the different video ad formats; how to measure the success or failure of your video ads; ways to improve performance.


The Google Ads Video Certification is Google's official exam. It's also the fourth of 7 exams required to become an AD SCHOOL 'Certified Google Advertising Professional'.

LEARNING MODULES


  • Lesson 1: How To Advertise On YouTube
    About video advertising | Where video ads can appear | Bidding options

  • Lesson 2: How To Create Effective Video Ads
    About all the different video ad formats | How to target your videos | Remarketing

  • Lesson 3: Video Ads On Partner Websites
    Who are the partner websites | Using GDN and YouTube together | Strategies for video content

  • Lesson 4: Measuring Your Ad Success
    How to improve video ad performance | YouTube analytics | Tips for effective videos

PRACTICE EXAMS (Video)


  • Immediate feedback after each question

  • Correct answer identified and explained

  • Practice tests simulate the real exam

  • 74 questions, 90 minutes, 80% to pass

Google Ads MOBILE Certification

The 'Google Ads Mobile' exam module prepares you for the successful completion of this certification. Inside these lessons you will learn advanced mobile advertising including ad types, mobile-specific bidding & targeting, measuring performance.


What You Will Learn: how mobile apps and websites drive consumer decisions; mobile conversion tracking; cross-device conversion tracking.


The Google Ads Mobile Certification is Google's official exam. It's also the fifth of 7 exams required to become an AD SCHOOL 'Certified Google Advertising Professional'.

LEARNING MODULES


  • Lesson 1: Understand The Mobile Consumer
    Trends in mobile Internet | Ways to promote apps and phone calls | Promote store sales

  • Lesson 2: Mobile Ad Campaign Best Practice
    Mobile-specific bidding, targeting, remarketing strategies | Using mobile bid adjustments

  • Lesson 3: Create Ads For Different Formats
    Create mobile ads for Search, Display, YouTube, apps

  • Lesson 4: How To Reach A Mobile Audience
    Set up conversion tracking for calls, apps, websites | Measuring mobile analytics

PRACTICE EXAMS (Mobile)


  • Immediate feedback after each question

  • Correct answer identified and explained

  • Practice tests simulate the real exam

  • 70 questions, 90 minutes, 80% to pass

Google SHOPPING Ads Certification

The 'Google Shopping Ads' exam module prepares you for the successful completion of this certification. In these lessons you will master advanced concepts related to ecommerce advertising such as using the Merchant Center, product data feed, and managing Google Shopping campaigns.


What You Will Learn: how to create and manage a Merchant Center account; how shopping ads differ from Google's other ad formats; bidding strategies.


The Google Shopping Ads Certification is Google's official exam. It's also the sixth of 7 exams required to become an AD SCHOOL 'Certified Google Advertising Professional'.

LEARNING MODULES


  • Lesson 1: How Google Shopping Ads Work
    Shopping Ads don't use keywords | Learn this new system for ecommerce advertising

  • Lesson 2: Create Merchant Center Account
    Set up and manage a multi-client Merchant Center account | Learn to navigate the interface

  • Lesson 3: Create Merchant Center Data Feed
    Learn how to set up, register, and manage the product data feed for your client's inventory

  • Lesson 4: Create Shopping Campaigns
    What are the requirements | Create product groups, labels, and priorities | Optimize ads

PRACTICE EXAMS (Shopping)


  • Immediate feedback after each question

  • Correct answer identified and explained

  • Practice tests simulate the real exam

  • 63 questions, 90 minutes, 80% to pass

Google ANALYTICS Individual Qualification

The 'Google Analytics' exam module prepares you for the successful completion of this certification. These lessons will teach you beginner and advanced topics on how to use the Analytics platform for data collection, measurement, analysis.


What You Will Learn: how to set up dashboards & data filters; create Audience, Acquisition, and Behavior reports; set up goals and campaign tracking; how to implement Custom Dimensions, Custom Metrics, and Event Tracking to collect data that is specific to a business.


The Google Analytics Individual Qualification is Google's official exam. It's also the seventh of 7 exams required to become an AD SCHOOL 'Certified Google Advertising Professional'.

LEARNING MODULES


  • Lesson 1: Google Analytics Interface Layout
    Navigate the interface | Create and interpret reports | Create dashboards and shortcuts

  • Lesson 2: Campaign & Conversion Tracking
    How to measure custom campaigns | Track campaigns with URL builder | Creating goals

  • Lesson 3: Data Collection & Processing
    Categorize users & sessions | Generate reports | Create custom dimension | Use event tracking

  • Lesson 4: Analysis Tools & Strategies
    How to segment data and analyze the data | Create custom reports | Implement remarketing

PRACTICE EXAMS (Analytics)


  • Test knowledge of Analytics platform

  • Knowledge of Analytics best practices

  • Practice tests simulate the real exam

  • 70 questions, 90 minutes, 80% to pass

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